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Archive for the ‘Marketing’ Category

focus on how we use data and AI as marketers.

focus on how we use data and AI as marketers. Based on your readings, additional research, and what you know so far write an opinion blog on these topics using the questions below as your guidelineSupport your opinion with links to your sources!!!**** The Title Must Be A Question !!!You will answer this question in […]

Consumption Journal/report

IntroductionThe purpose of this project is to help you relate consumer behavior principles to your own consumption experiences and enhance your self-knowledge and understanding of your behavior in the marketplace. This assignment enables you to not only observe and record your own consumption experiences, but also analyze the factors which might be influencing your buying […]

Any topic (writer’s choice)

1. Format: Open Books and Open Notes. 2. Download the CMST_301_FinalExamV2.docx file attached to this assignment.    * Type your responses to the essay questions directly in the attached exam    3. You must answer 4 essay questions. Be sure you organize your response covering all the aspects of the questions. 4. Length Requirement: Each essay response is required to be at least […]

why a manager might combine the use of marketing analytics with qualitative research into customer

This week we explore aspects of analytics applied in Marketing. Explain why a manager might combine the use of marketing analytics with qualitative research into customer behaviour. Use examples to illustrate. Remember to reference your sources. This must be your original work. Any paper with academic integrity issues will be reported. No late submissions will […]


Every day on Social Media you are subject to targeted direct marketing appeals. These may be based on  web pages you visited, searches youve done, brands you follow, shopping carts youve abandoned, and sometimes, even creepier, things youve talked about. Youve probably found that certain ads follow you around the Internet wherever you go whether […]

internet career builder exercise

Internet Career Builder Exercise a. There are a number of resources for search engine marketing and the jobs are expected to continue to grow at double-digit rates, outpacing the rest of the economy.-Search engine marketing analyst-SEO manager-Marketing specialist, paid search-Search marketing coordinator-Search marketing also may be included in Internet analyst or other online marketing positionsb. […]

Final Project

Reference: use at least 5 academic sources (this means journal articles, books, book chapters, or readings from this course); if you are writing about a specific media company and digital platform, consider incorporating first-hand documents such as annual report, privacy policy or terms of service Length: 7-9 pages, double spaced, including reference Organization: feel free […]

informational video

please write your thoughts/comments. Some things to mention/discuss for the video can be what you learned, whether you think its a good/bad idea/strategy, things that may have surprised you. Let it be your own thoughts/opinions.  Not a word for word description of what was discussed in the video.  Video link:

marketing discussion

1. Select any specialty store (other than Victorias Secret, Best Buy, and Sports Authority) and explain what products they sell and who is their target market?  What positioning do they use? 2. Compare/contrast these supercenters (Walmart and Target) and explain what commonalities or differences they have.  Which do you prefer to shop at and why? […]

Marketing project

Instructions for the ProjectImagine that as an enthusiastic entrepreneurs, you plan to start a new business of your own. Conduct a quick search (online/family/peers) and decide on a business you would like to pursue. Keep in mind that in the long run, you are planning to develop a business viable for launch. So your business […]

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