For this second milestone, you will identify the intended and unintended message of the media artifact that you selected for your final project and determine how biasincluding corporate biasmight have impacted the messaging of that artifact.

I. Messaging: you will identify the intended and unintended messages that are portrayed by your artifact.
A. Intended messages: What are the intended messages that the artifact is trying to convey? In responding to this question, consider the
persuasive concepts that were used, why they were used, and the intended meanings and emotions portrayed. Include the features of your
artifact contributing to the message.
B. Unintended messages: What are the unintended messages conveyed by the artifact? Support your reasoning with examples from features of
your artifact contributing to the message.

II. Bias and Perception: you will describe the role bias plays in your artifact.
A. Explain the influence of corporate bias on the message. What are the corporate biases present in your artifact? How do these biases influence
the way the intended and unintended messages are presented?
B. Based on the social and cultural considerations you identified for your audience, identify possible perceptions the audience could bring to
viewing the artifact.

C. Explain how these perceptions might impact your audiences understanding of the artifact