Marketing builds on strategic planning and incorporates the mission and vision, market analyses, stakeholders, differentiation, customer value, etc. Select one of the strategies that you outlined in your strategic plan and explain how a marketing plan can help advance that strategy. Describe who your customers would be and how you would target them.
All applicants go through a series of tests that check their level of English and knowledge of formatting styles. The applicant is also required to present a sample of writing to the Evaluation Department. If you wish to find out more about the procedure, check out the whole process.