Assess business strategy using a variety of seminal theories, principles, and concepts.

GEL 1.02: Demonstrate college-level communication through the composition of original materials in Standard English.

Assessing Strategy

In this Assessment, you will culminate two course outcomes by analyzing a business case. Choose an award winning company from the Baldrige Performance Excellence Program website to study. You will evaluate the Award Application Summary as a business case. Use the following criteria to evaluate your chosen award winning organization to determine how its business strategy positions the company to achieve competitive advantage over its competitors:

Provide background information about your chosen company to include the company name, industry sector in which the company operates, products, and target market.
Critically evaluate the strategic decisions that led to the organization winning the Baldrige Performance Excellence award.
What is your chosen companys business model and why is it important?
Explain the organization’s type of competitive advantage.
Explain how your chosen company develops a sustainable competitive advantage?
Critically evaluate the vision, mission, and values of your chosen company.
Critically evaluate the award winning companys strategic objectives.
Explain how your chosen companys strategy is proactive and/or reactive.
Explain strategic management hierarchy and how it is used by your chosen company to achieve sustainable competitive advantage.
What makes you chosen companys strategy a winner?
Explain the future strategic direction of the organization by analyzing key decisions in the business case. 
Use creative desktop publishing skills to create the title page and layout of your business report.
Use a minimum of three peer-reviewed academic research resources (library resources, textbooks, books) to help substantiate your position.
Apply proper APA style format. Be sure to use headings and subheadings to create a flow of ideas and topics within your writing.
Write in third person to develop your business report. 
Use as many concepts from Chapters 1 and 2 of your textbook to complete this Assessment as possible.

Be sure to review the Competency Assessment Checklist Rubric in order to understand the criteria on which you will be evaluated.

Minimum Submission Requirements

This Assessment should be a Microsoft Word document.
Respond to the questions in a thorough manner, providing specific examples of concepts, topics, definitions, and other elements asked for in the questions. Your paper should be highly organized, logical, and focused.
Your paper must be written in Standard English and demonstrate exceptional content, organization, style, and grammar and mechanics.
Your paper should provide a clearly established and sustained viewpoint and purpose.
Your writing should be well ordered, logical and unified, as well as original and insightful.
A separate page at the end of your research paper should contain a list of references, in APA format. Use your textbook, the Library, and the internet for research.
Be sure to cite both in-text and reference list citations were appropriate and reference all sources. Your sources and content should follow proper APA citation style. Review the APA formatting and citation style resources found in the Writing Center. The Writing Center can be found in the Academic Success Center in the Academic Tools area of your course. (It should include a cover sheet, paper is double-spaced, in Times New Roman 12-point font, correct citations, Standard English with no spelling or punctuation errors, and correct references at the bottom of the last page.)