June 27th, 2020 
In your own words, briefly define the below pricing strategies. Think of about current products for sale, and provide an example of each strategy.
Cost based pricing
Value based pricing
Competition based pricing
Penetration Pricing
Price Skimming
Question two: Using the information below, calculate both break even in units and dollars. Please show your work.
Fixed Cost = $356,000
Selling Price = $5.75
Variable Cost = $2.50
Question three: Marketing Channels (Place)
What’s the difference between a direct marketing channel and an indirect marketing channel? Provide and example for each. Do not use an example from the PDF.
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