A 3000-word report is required, all the detailed instructions from the lecturer and my own understanding I have put in the document uploaded. Please read the guidance carefully and totally understand what you are required to do before you start. Make sure you read the chapters of the books and journal articles I listed in the guidance and do reference them. Besides, I have also uploaded the speech you did for my first assignment 2 months ago, as well as an operation strategy matrix made by me, which might be useful.