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August 31st, 2020 
Question:
Atala has built up a portfolio of restaurants at different price points and with different formats. Utilising both the external and internal perspectives on strategy, assess the strategic logic of him running more than one restaurant: (a) How might this be a competitive advantage? (b) What risks do you foresee?
The answer needs to be written in essay format with Introduction and conclusion. The case will be uploaded later.
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