Students will understand customer behaviour by analysing how personal characteristics can influence the way the target audience responds to advertising. In addition, they will investigate how the target audience interprets and stores marketing communication messages, which will help in enabling marketers to define the important factors that will affect the targeted segment and change the behaviour of the customer.
All applicants go through a series of tests that check their level of English and knowledge of formatting styles. The applicant is also required to present a sample of writing to the Evaluation Department. If you wish to find out more about the procedure, check out the whole process.