The purpose of this project is to give you practice applying the principles of the class as you write a create and write an advertising plan.

The product is OREO’s
*Ad Campaign idea is a mom packing Oreos into a kid’s lunch box with a cute note. *

Objectives of the Advertisement. The objective of the advertisement is to get our target market which is 22-35-year-old married women living in the suburbs. We are going to persuasive advertising. Getting the audience to buy Oreo in the store is our main objective. It needs to be Time-Based and measurable. SMART Goals. Theis only needs to be one page.

This portion is the execution plan for our objectives. This too only needs to be 1 page long. The objective of this section is How does this execution help you to meet the objectives for your campaign? Basically a detailed description of how we will hit our objectives from our ad.

Total of 2 pages. 1 page is Objectives we wish to achieve with our ad. 1 page is the execution plan to achieve those objectives with our ad.

Please let me know if you have questions, please!