You will be assessed on the degree to your marketing plan provides a detailed description of the actions that are proposed, detailed justifications for these actions, and how the actions you propose are linked to the marketing strategy of the organisation/brand.
Three elements therefore should be at the core of your marketing plan: what marketing actions need to happen, why, and how do these actions fit with strategy?
All applicants go through a series of tests that check their level of English and knowledge of formatting styles. The applicant is also required to present a sample of writing to the Evaluation Department. If you wish to find out more about the procedure, check out the whole process.