July 6th, 2022 
Purpose
This assignment is intended to help you learn to do the following:
a. Develop an understanding of the need to segment markets.
b. Gain an appreciation for differentiated marketing.
c. Explore the variables available to segment markets.
d. Identify the characteristics that make a segment attractive.
e. Understand the position of products within a segment.
Action Items:
1. Read or review the Market Segmentation Power point. (ATTACHED)
2. Respond to the following prompt. The post should be a minimum of 250 words.
3. Different areas of specialty will benefit from different methods of market segmentation. Some segmentation variables that are typically used include: ( ATTACHED)
4. Think about the type of practice you hope to establish or the type of facility you hope to work in. Which method(s) would you use to segment the market?
Posted in 