Follow the template
The ppt is about the company
Do some research
Just list the references you used, the reference should be All scholarly articles, with references, government reports, large consulting houses reports or NGO reports. No news article. No industry magazines. Google scholar is a good source.
All applicants go through a series of tests that check their level of English and knowledge of formatting styles. The applicant is also required to present a sample of writing to the Evaluation Department. If you wish to find out more about the procedure, check out the whole process.