For this case, you are to determine an external threat/opportunity to the company from the case material. This will be your Key Issue(s) for your case analysis. Each of your External Analysis Tools should focus on your chosen opportunity/threat. Each of your Internal Analysis Tools should focus on how the company aligns with that chosen opportunity/threat. You are to use the course Case Submission Template in its entirety.
All applicants go through a series of tests that check their level of English and knowledge of formatting styles. The applicant is also required to present a sample of writing to the Evaluation Department. If you wish to find out more about the procedure, check out the whole process.