You are requested to write an original paper of 2,000 words maximum, due two weeks after the end of coursework. The assignment involves the analysis of a Start-Up company of your choice and its marketing strategy, tactical plan and growth engine. The full dynamics of what is required will be discussed in greater depth in class as the workshop
evolves.
All applicants go through a series of tests that check their level of English and knowledge of formatting styles. The applicant is also required to present a sample of writing to the Evaluation Department. If you wish to find out more about the procedure, check out the whole process.