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Unit 7 Reading
Unit 7 looks at strategy at corporate level and considers which markets an organisation wishes to compete in and how the corporate parent might add value to its business units.

Using frameworks such as the Ansoff matrix and portfolio matrices, students should endeavour to look at things through the eyes of the CEO of large multi-product, multi-market organisations.

Required Reading

Johnson G, Whittington R, Scholes K, Angwin D and Regnr P (2017) Exploring Strategy (11th edition). Harlow: Pearson.

Chapter 8 – Corporate Strategy and Diversification (pp. 242 – 268)

Unit 8 Reading

Unit 8 is about international strategy and modes of entry into international markets.

Students should consider what drives internationalisation, the variety of approaches available, the trade off between economies of scale and localisation, and how to evaluate a country’s attractiveness. Key terms in this unit: MNE, FDI, global vs. local, entry mode.

Required Reading

Johnson G, Whittington R, Scholes K, Angwin D and Regnr P (2017) Exploring Strategy (11th edition). Harlow: Pearson.

Chapter 9 – International Strategy (pp. 276 – 300)

Additional Reading

All online via Essex library

Porter, M.E. (1990) ‘The Competitive Advantage of Nations’ in Harvard Business Review 68 (2) pp 73-93.

Ghemawat, P. (2001) Distance Still Matters: The Hard Reality of Global Expansion, Harvard Business Review, 79 (8) pp 137-147.

Meyer, E. (2015) When Culture Doesnt Translate – How to expand abroad without losing your companys mojo, Harvard Business Review, 93 (10) pp 66-72.

Unit 7 and 8 Journal Entry
Unit 7 and 8 Journal Entry

By the end of this unit you need to reflect on the topics you have studied in the past two weeks and how you will be able to apply it to your personal and/or professional life.

Write a short (approx 300-500 words) Journal Entry to explain:

The key things you learned during the last two weeks
How can they relate to the workplace?
How they can aid your personal and professional development?
Remember to be specific and give examples.