This is a continuation from part 1.

Overview: For the second milestone, you will continue your analysis of the Nike case study. During this phase, you will evaluate global business and societal
trends that have occurred over the years for their impact on Nike leaderships decisions and attitudes. In addition, you will address the competitive challenges
presented to the leadership team when they attempted to engage in CSR practices.

Prompt: Before any company can implement a major change, it should analyze the big picture. For example, leadership groups must understand the greater
context in which a company operates. As you have read the Nike case study, you will note that over time societys attitudes toward social responsibility have
evolved. As a response, Nike made significant changes in the way it did business.
Your job in this milestone is to identify those big picture global changes and
consider how they altered Nikes views of CSR.

For the second portion of this milestone, you will address the competitive challenges that occurred as a result of the societal and global changes. As with any trends, there are challenges and opportunities. Consider the ways in which changes in the global and societal landscape affected Nike.

Finally, dig a little deeper by considering the implications of these challenges, focusing specifically on the ways in which the leadership team responded to the
larger societal and global issues.
Specifically, the following critical elements must be addressed in your paper:
1. Global and Societal Trends
Identify global and societal trends that affected Nikes CSR policy.
Describe the evolution of global and societal trends over time.
2. Changes in Attitudes and Policy
Provide examples of the ways in which the global and societal trends changed attitudes at Nike.
Explain how global and societal trends drove changes to policies at Nike.
3. Response by Nike Leadership to Global and Societal Trends
Describe the opportunities that arose from the changing global and societal trends.
Explain the challenges presented by the changing global and societal trends.