Read Excellent Strategic Management Showcased: Priceline.com Inc. on page 90 of your course textbook. As you read, pay close attention to Pricelines strategy, and write a case study describing the following points: What are Pricelines internal strengths and weaknesses? Who are Pricelines competitors? Do you see Pricelines strategy as effective or ineffective? Why? Your case study must be at least one page in length, not including a title and reference page. Outside sources are not a requirement for this case study, but if you choose to use them, they must be cited and referenced according to APA standards. Information about accessing the Grading Rubric for this assignment is provided below.
All applicants go through a series of tests that check their level of English and knowledge of formatting styles. The applicant is also required to present a sample of writing to the Evaluation Department. If you wish to find out more about the procedure, check out the whole process.