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January 8th, 2022 
Apple Company
Knowing Your Customer
– who is your customer
– good opportunity to show your analysis of STP
– what is the segmentation of your market, who is your target customer, and what is the current position of your brand
Knowing Marketing Research
– how do your target customers make purchasing decisions
– what personifies their general behavior in the purchasing process
– what areas impact the rate of adoption in the buying decision process
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