What is your business plan idea? Describe it.
How will your idea fill a gap in the marketplace?
Why do you believe that your idea will fill a gap that competitors are not addressing? (In other words, why do you think your business idea will be successful?)
What do you hope will be your conclusion? For example, you would write: This new business will provide products to this community that are needed and are not being met by existing companies.
All applicants go through a series of tests that check their level of English and knowledge of formatting styles. The applicant is also required to present a sample of writing to the Evaluation Department. If you wish to find out more about the procedure, check out the whole process.