February 11th, 2020 
1. Define the case challenge using terminology from Ch 6 ( Goal directed actions this a terminology that can be used in the case)
2. Analyze the pros and cons of each option. Use the Opportunity/Strength matches for your arguments.
3. Recommend the case solution. Define the positioning strategy (business core) that clarifies your recommendation. Define the competitive strategy that clarifies your recommendation.
Please find attached the case ” Phit”
and a picture of the case requirement:
the paper should have three part:
1. the challenge
2. the analysis (strength /opportunity matches)
3. recommendation
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