Read Case #7 – “Using Data to Drive Business Operations” then answer the following questions:

Explain Ben & Jerry is using business intelligence tools to remain successful and competitive in a saturated market?
Identify why information cleansing is critical to CPK business intelligence tools success?
Describe how each company above is using BU to gain a competitive advantage?
Your submission should be a Word document of at least 400 words, with proper grammar, spelling and punctuation, including APA formatted references and in-text citations.  All case studies are found at the end of the chapter in your textbook.

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