Evaluation Criteria: Students will individually complete the case study report, due after the completion of the course on May 28, 2021 (Eco Femme Case). The case study report should be approximately 5 pages in length (double spaced). The structure of the report should be as follows: 1)    Title Page 2)    Introduction 3)    […]

Evaluation Criteria: Students will individually complete the case study report, due after the completion of the course on May 28, 2021 (Eco Femme Case). The case study report should be approximately 5 pages in length (double spaced). The structure of the report should be as follows: 1)    Title Page 2)    Introduction 3)    […]

Creative Brand Strategy Objectives Create a brand strategy for your entertainment business Define your unique brand identity and develop creative concepts to establish your new company brand Instructions Using what you learned in the assignment readings and the brand identity lessons, you will create a new brand strategy for your entertainment business. You will define […]

You have to answer both of these questions separately. Each has to be at least around 700 words. 1. Propose a global brand communication strategy which will be efficient for a globalaudience. What are the benefits of its application? Provide two examples byusing relevant terminology and theory to support your answer. What is theconnection between […]

Objectives: Use the Brand Identity Prism to understand your brand’s foundations as you begin to create your unique brand identity.In this week’s discussion board, you will learn about Brand Identity Prisms and this exercise will guide you in the development of your brand identity and the creative brief leading to an effective brand identity for […]

Topic: Why Should Marketers Conduct Marketing Research? The Discussion topic focuses on understanding the nature of marketing research and the connection to assessing marketing opportunities. Research is a necessary tool for marketing managers. The main reason marketing research has become so popular is because making a major marketing decision based solely on shooting from the […]

Chapter 5: Discussion – Cross Platform Brand Analysis For this discussion, Identify TWO effective and creative brands on social media, one on Instagram and one on SnapChat. Then, Identify TWO brands that could use improvement on social media, one on Instagram and one on SnapChat.  Include screen shots to illustrate your points. Present your findings […]