Hello, this is a Global marketing review on the documentary on BBC’s The Foods That Make Billions: BREAKFAST CEREALS. https://www.youtube.com/watch?v=iuXbBIyE-iY Please answer the following questions:1- How did companies selling cereal breakfast manage to create a multibillion-dollar market? Think in terms of a) marketing mix (4Ps) and b) positioning.2- How did they address bad publicity (via […]

Considering Apple company,  critically reflect on the risks associated with their supply chain management, how the risks  can be better managed and also how the chosen organisation can develop more sustainable supply chain links. You are individually required to write a 3,000 word report This assignment is designed to assess learning outcomes: 3.    Explain how […]

The research topic of this year is related to Customer Engagement on Social Media. Students are supposed to choose a brand/company of their choice and conduct a social media audit. After introducing the company, an overview of social media activities of the focal brand/company should be given. Then they should conduct a brief literature review […]

A.    Collect one form of advertisement (through different Media channels such as TV, radio, newspaper, magazine, website, social media, etc.) for auto insurance ads. Choose 4 ads to focus on.  Contact the specific insurance companies, interview specific marketing officers for their concept ideas and strategies on the advertisement/campaign, or research what was behind the campaigns […]

Hello, this is a critical review of the documentary: Miss Representation (2011) Please answer the following questions and refer to slides if needed. 1- How does the advertising industry benefit from making girls and women inadequate?2- Can we do a better job offsetting pink/blue gender bias by marketing more savvily (and ethically) to both women […]

Hello, this is a Global marketing review on the documentary on BBC’s The Foods That Make Billions: BREAKFAST CEREALS. https://www.youtube.com/watch?v=iuXbBIyE-iY Please answer the following questions:1- How did companies selling cereal breakfast manage to create a multibillion-dollar market? Think in terms of a) marketing mix (4Ps) and b) positioning.2- How did they address bad publicity (via […]

1.How has Digital Media influenced (or changed) the field of education? Include a historical (before and after the digital media) and global perspective (include discussion of the US and at least two additional countries). Include whether the change has been positive, negative, or both.  Support your discussion with reliable data     Content Requirements: Content must be […]