In the IKEA in Saudi Arabia case we have a tension between IKEA’s stated positioning and SAUDI society’s views on morality and modesty. One approach to resolving dilemmas of this nature is to re-frame the issue not as a dichotomy (do this or not do this) but to find creative and intelligent workarounds. Propose two […]

This case revolves around many topics, among them, the interpretation of modesty in different cultures. Most societies have some conception of how both men and women should present themselves in public. The YouTube links below are just a few that you might skim to gain some perspectives. Question: Why is IKEA finding it so hard […]

Currency risk is inherent in almost all things sourced from overseas i.e. are imported. For each of the instances below, write a paragraph (one for each instance) on how the business might deal or “solve” currency risks more specifically when the item being imported suddenly costs considerably more (assume 10% more) in U.S. Dollars. Hershey […]

In reading the article and view the video on Singapore Airlines: What is meant by Standardized Personalization?What are some ways flight attendants display personalized attention to passengersWhy MUST the examples you cite above be standardized?How would you standardize these activities?What are instances or activities where flight crews MUST NOT personalize for passengers? video: https://www.youtube.com/watch?v=pKuGqKYk3pQ