it needs to include a case study. It really has to involve graphics and how graphic designs influence the buyer to buy products and how it can manipulate people to buy things. eg. cigarets and alcohol. Also does the presentation need to inlcued how people get manipulated into thinking drinking alcohol and smoking cigarets it cool.. how did the graphic world influence that including advertisment and movies where famose actors smoke etc.
All applicants go through a series of tests that check their level of English and knowledge of formatting styles. The applicant is also required to present a sample of writing to the Evaluation Department. If you wish to find out more about the procedure, check out the whole process.