March 26th, 2022 
Imagine that you have landed your dream job as VP of Communications for a brand you admire. Your first order of business is to create a comprehensive content strategy that supports the brand's business goals. You want to ensure that you have a strong strategy for all types of media: paid, earned, shared, and owned. Prepare a content strategy for your brand. It should be 4-5 pages, including an overview of:
1. Organizational goals that are supported by content marketing
2. Content types
3. Topics and overall themes
4. Metrics for success
5. Timeline for execution
Submit your strategic plan here as a Word or Google Docs document.
Content Strategy Rubric
Content Strategy Rubric | ||||||
Criteria | Ratings | Pts | ||||
This criterion is linked to a Learning Outcome Strategic Thinking Business strategy is highly detailed, logical, and represents excellent application of best practices in communications |
| 40 pts | ||||
This criterion is linked to a Learning OutcomeBrand Alignment Strategy is on-brand, utilizing effective media channels that support organizational goals, and works with existing brand PR strategies |
| 30 pts | ||||
This criterion is linked to a Learning OutcomeVariety and Robustness A wide range of on-brand content types and channels are used. |
| 30 pts | ||||
Total Points: 100 |
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