Complete a SWOT (Strengths, Weaknesses, Opportunities & Threats) Analysis of a private, government funded or non-profit hospital within your state. You must analyze internal or external factors that could negatively affect or assist the organization with accomplishing their goals. Please begin the assignment by reviewing this week’s classroom lecture notes and locating a nearby hospital. After discovering a suitable hospital, you should research the social media accounts, accreditation reports, newspaper articles, or Joint Commission updates. 

RUBRICS:

1. Adequately focused and organized SWOT Analysis. All components relate to the healthcare market place are clearly explained.  

51 (26.15384%) – 55 (28.20512%)

All content is organized well and clearly explained.

2.Well-organized overview of the hospital and an explanation of why it needs a SWOT Analysis.  

36 (18.46153%) – 40 (20.51282%)

Content is complete with no gaps in overview or explanation of SWOT Analysis.

3.Proper APA format with clear sentence and logical structure. Sentences have an easy flow with no grammatical errors.  

36 (18.46153%) – 40 (20.51282%)

Paper is free of grammatical errors with proper sentence flow.

4.Benefits of healthcare marketing are thoroughly highlighted and show a full understanding of the topic.  

51 (26.15384%) – 60 (30.76923%)

Content is complete with no gaps in understanding of topic.