ASSIGNMENT FOR GLOBAL BUSINESS COURSE:

This week is about multinational corporations crafting an international business strategy (see textbook’s Chap. 6, under Step 4: Approaches to World Markets), and choosing a foreign market entry strategy (see textbook’s Chap. 6, under Step 5: Evaluate Entry Strategy Alternatives).

After watching Dr Kim’s video, which mentions Chevron’s presence in Kazakhstan through a Joint-Venture; as well as watching this video about
Ikea in China (Links to an external site.)
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; and this other video about
Tata Beverages (Links to an external site.)
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, answer the following questions.

Question 1. Based on Chap. 6’s Step 4: Approaches to World Markets, which approach makes the most sense when operating overseas for Chevron? for Ikea? For Tata Beverages? [Explain briefly your recommended choice for each firm]

Question 2: . Based on Chap. 6’s Step 5: Evaluate Entry Strategy Alternatives, why do you think Chevron chose to enter Kazakhstan through a Joint-Venture? Why do you think Ikea entered China through Foreign Direct Investment, owning 100% of its local stores? Why do you think Tata Beverages entered the US market through an acquisition of Tetley? [Please justify each choice briefly]

Question 3:. For your current employer (or any past employer, or your favorite US company), which approach to world markets and which foreign market entry strategy would you recommend? [Why?]