Prompt:
1.Pick an example/s from the Disney case of how Disney succeeded or failed in adapting new technology to its business?
2.Support your example with:
– Facts from the case
– Concepts from the book (Five Truths)
– Your experiences as consumers
3. Conclude clearly

Writing up – key question?
Define the problem, question, discussion?
Are thee any relevant outside frameworks, theories?
Any relevant qualitative/quantitative data?
What are the results of your analysis with evidence?

Pls conclude a simple outline on the first page.
Outline:
1.key background points
2.Answer
3.Rationale/evidence/data
– Point A
– Point B
– Point C
4.Summary/recap
5.Conclusion

Rubric
1.Answer the question
2.How clearly do you layout your point-of-view
3.What facts/thoughts support your argument
4.Does your conclusion wrap up neatly?