Write a short statement that highlight a key challenge that B2B markers face and how this can be overcome. The written reflection should explain succinctly a challenge that B2B marketers face that is different to the challenge faced by consumer marketers and strategies they can adopt to overcome this.
All applicants go through a series of tests that check their level of English and knowledge of formatting styles. The applicant is also required to present a sample of writing to the Evaluation Department. If you wish to find out more about the procedure, check out the whole process.