Find a current event, within the last 1-2 years, that involved a crisis or scandal. Give a brief synopsis of the company and the issue, and the company’s communication approach to the crisis. Do you feel the company’s communication approach was effective? Why or why not? What would you have done the same and what would you have done differently?
All applicants go through a series of tests that check their level of English and knowledge of formatting styles. The applicant is also required to present a sample of writing to the Evaluation Department. If you wish to find out more about the procedure, check out the whole process.