The purpose of this assignment is to have you connect the different parts of the Principles of Marketing course. The assignment is a three- to five-page paper. It begins with identification of a target market and ends with you assuming the role of marketing consultant making suggestions for ways to improve the effectiveness of the marketing mix being used to attract it. Each section should be numbered to indicate what is being discussed. The written instructions as follows:
All applicants go through a series of tests that check their level of English and knowledge of formatting styles. The applicant is also required to present a sample of writing to the Evaluation Department. If you wish to find out more about the procedure, check out the whole process.