Select a high-tech brand and analyze its brand image components. What are the key themes, value propositions, and story line? Have these elements changed at all since the brand was introduced? Provide examples of promotions that focused on establishing the image of the brand you selected.
All applicants go through a series of tests that check their level of English and knowledge of formatting styles. The applicant is also required to present a sample of writing to the Evaluation Department. If you wish to find out more about the procedure, check out the whole process.