Marketing Plan Assignment Directions

Marketing is the process of creating customers, and customers are the lifeblood of your business. In this section, the first thing you want to do is define your marketing strategy. There is no single way to approach a marketing strategy; your strategy should be part of an ongoing business-evaluation process and unique to your company. However, there are common steps you can follow which will help you think through the direction and tactics you would like to use to drive sales and sustain customer loyalty. Below is a marketing plan outline, which contains the typical segments included in a marketing plan (http://www.sba.gov/content/marketing-sales).

Marketing Plan Outline
1.0 Executive Summary
2.0 Company Summary
3.0 Products
4.0 Market Analysis Summary
5.0 Strategy and Implementation Summary
6.0 Management Summary
7.0 Financial Plan Appendix

The marketing plan that students will create will contain segments 1.0 through 4.0 and an appendix. SStudents should view the following website to determine what sub-sections they may wish to include under each of the above headings: http://www.bplans.com/bakery_business_plan/executive_summary_fc.php#i xzz2UXZEJ8uw.

Please review the SLOs addressed up to this module and synthesize them into your marketing plan. The length of this paper should be between 8 – 10 pages in APA formatting, double spaced, with 1 inch margins and 12 point Times New Roman font. A minimum of 5
Academic references and 5 in-text citations are required. Your marketing plan should cover a new or existing company that you are familiar with.