You may choose one of the three topics below for your marketing plan:

1.Lodestone Soaps: Select a new product line of soap for the  soap company for a particular market segment.  (Examples of potential segments: women aged ?, students, teenaged girls, teenaged boys, men aged?, athletes, etc) 
Home | Lodestone Soap Co (lodestonesoaps.ca)

2. BarBurritos::  a Tex Mex restaurant ( franchise)  opening in Bedford,
Www.barburrito.ca

3. Spindrift Beer: create a beer for a particular market segment. (Eg, women aged ?, students, sports enthusiasts, gluten free drinkers, non-alcohol drinkers, men aged?, etc)
Www.spindriftbrewing.com

there are two attached examples for you as a format reference