We all buy products. We usually buy a product based on the features and benefits of the product. The features of a product are functional, and the benefits are the reason that a customer cares about a product.

For example, your phone has many features. The GPS feature provides the benefit of being able to find your way home and the video feature provides the benefit of creating or watching your favorite videos.

Describe a product that you have bought. What features and benefits of this product influenced your buying decision?

Example of how I write
I chose to look at Cheerios breakfast cereal for this assignment. I normally have cheerios for breakfast every day. I purchase it from the grocery store at least once a month. I choose cheerios because it is good for my heart and lowers my cholesterol, something I have been working on.

The first thing I noticed is Cheerios is made with whole grain oats, including beta-glucan, which is a feature. The corresponding benefit is that it lowers cholesterol, leading to a healthy heart for the customer.

Next, I noticed the box says “Cheerios has 12 vitamins & minerals.” This is another feature, and the benefit to the customer is again, it’s healthy, providing peace of mind.

Lastly, as a brand, I noticed they are gluten-free and all of the features are related to being heart-healthy, including being an excellent source of iron, low in sugar, and a good source of calcium. All of these features have the same corresponding benefit of being heart-healthy.

These features and benefits are clearly shown on the cheerios box, it is easy to select this cereal over the many other options in the grocery store aisle. The way they merchandise the product and the packaging show me these features and benefits clearly.

Cheerios brand is focused on showing the customers that the cereal is a healthy food for families. You can check out the Web site here: https://www.cheerios.com/products/original-cheerios/.

Reference

Cheerios. (2020). Original Cheerios. Retrieved from https://www.cheerios.com/products/original-cheerios/