assignment 1
Positioning Statement and Motto

Due Week 4 and worth 175 points

Click here and for a step by step video tutorial on this assignment.

In this assignment, you will create an ORIGINAL Positioning Statement and Motto for one (1) of the following brands: Tesla, SmoothieKing, Suave, or Nintendo.

Select only one (1) brand. Use the information listed, as well as your own research, to assess the brand by completing the template located in the Blackboard online course with your ORIGINAL analysis on the business. At the end of the template, be sure to develop what you believe would be a new or better positioning statement and motto for the brand.

Submit the completed template in the Week 4 assignment submission link, located in the blackboard online course.

Click here to download the required template.

Submit the completed template via the Assignment 1 submission link.

*Remember to only select one (1) brand from the options below (click on Option A, B, C, and D to view each available brand).

Option A
Option B
Option C
Option D
Chrysler in motion

Tesla

General Brand Marketing

Tesla builds not only all-electric vehicles but also infinitely scalable clean energy generation and storage products. Tesla believes the faster the world stops relying on fossil fuels and moves towards a zero-emission future, the better.

Tesla was founded in 2003 by a group of engineers who wanted to prove that people didn’t need to compromise to drive electric – that electric vehicles can be better, quicker and more fun to drive than gasoline cars. Today, Tesla builds not only all-electric vehicles but also infinitely scalable clean energy generation and storage products. Tesla believes the faster the world stops relying on fossil fuels and moves towards a zero-emission future, the better.

Amazon

Smoothie King

Smoothie King first introduced the nutritional fresh-blended smoothie in 1973 when founder Steve Kuhnau began experimenting with mixing real fruit, nutrients and proteins in a blender at home. Soon enough, his concoctions began to have a positive impact on his health, which spawned the creation of the first Smoothie King.

We believe each day is filled with promise and possibility. And our purpose is to help you get the most out of it. Thats why each of our ingredients is chosen carefully, and every one of our blends is crafted masterfully. So you can be your best self, live your best life, and rule the day.

Amazon

Suave

Suave products offer great quality beauty and grooming solutions for the entire family to help you look good, smell good and feel good every day. For over 75 years, the brand has provided high-quality, value products that work as well as premium brands. In 2016, Suave introduced new products across its diverse portfolio to bring great quality beauty to everyone.

Amazon

Nintendo

At Nintendo we are proud to be working for the leading company in our industry. We are strongly committed to producing and marketing the best products and support services available. We believe it is essential not only to provide products of the highest quality, but to treat every customer with attention, consideration and respect. By listening closely to our customers, we constantly improve our products and services.
Please no citation or references. The worksheet is uploaded to additional materials, its a template to fill in the blanks.