July 9th, 2020 
Develop an analysis of the Business Model of SEPHORA (BirchBox MAJOR COMPETITOR).
While doing this analysis, answer the following questions:
– What was the opportunity for disruption the firm spotted, and was it obvious that it was there?
– Were there other opportunities they didn’t pursue?
The analysis should be done relating or having some sort of connection/comparison with Birch Box characteristics of business model.
Attached you can find resources to base the task on, based on BirchBox and Sephora.
https://services.hbsp.harvard.edu/api/courses/719345/items/912010-PDF-ENG/sclinks/4f859dc7a41413536797c22b89ab69ad
https://digital.hbs.edu/platform-digit/submission/sephora-vs-birchbox-winning-through-digital-retaliation/
Also, feel free to use this ones to analyze sephora’s business model. IMPORTANT TO FOCUS ON THE SUBSCRIPTION BASED MODEL. Feel free to use other resources if they have important and UPDATED information.
https://www.digitalcommerce360.com/2015/08/12/sephora-signs-beauty-box-subscription-model/https://etailwest.wbresearch.com/how-sephora-integrates-retail-online-marketing
https://etailwest.wbresearch.com/how-sephora-integrates-retail-online-marketing
https://digital.hbs.edu/platform-rctom/submission/sephora-behind-the-scenes-of-the-beauty-behemoth/
https://www.cbinsights.com/research/report/sephora-teardown/
Posted in 