Internet to search for at least 5 scholarly resources that relate to the topic of Innovativeness that has been published within the last 5 years. Academic articles and journals must be reputable and obtained from professional websites that address the content of this course. Popular magazines and online sources such as Wikipedia are not permissible.

After reading the articles, select 1 article relating to your key topic that you wish to use in your thread. 
1.    Key Concept Explanation: Define your key topic ( Service Defections) Give a clear, concise overview of the essential elements relevant to understanding your key topic. In addition, explain why you are interested in this topic (e.g., academic curiosity, application to a current issue related to employment, or any other professional rationale). 100 words
2.    Comparison: Compare your research with the below text:
When a tangible product is produced, quality is often measured in terms of defects. In many services, the analogy to a product defect is a defecting customer that is, a customer who takes his or her business elsewhere. Thus, service defections can be measured in a variety of ways, such as the percent of customers that do not renew their membership (health clubs), the percent of sales from new versus repeat customers (office supply store), and the number of customers that cancel their service (wireless phone companies). Of course, the concept of a defecting customer is equally applicable to organizations that produce tangible outputs.
Organizations should monitor their defecting customers for a number of reasons. First, research suggests that long-time customers offer organizations a number of benefits. For example, the longer a customer has a relationship with an organization, the more likely that customer is to purchase additional products and services and the less price-sensitive he or she is. In addition, no advertising is necessary to get the business of long-term customers. In fact, long-term customers may actually be a source of free advertising for the company. One study published in the Harvard Business Review concluded that cutting defections in half more than doubles the average companys rate of growth. Likewise, improving customer retention rates by 5% can double profits.
Defections by customers can provide a variety of useful information. First, feedback obtained from defecting customers can be used to identify areas that need improvement. Also, the feedback can be used to determine what can be done to win these customers back. Finally, monitoring for increases in the defection rate can be used as an early warning signal that control actions are immediately needed. 200 words.
3.    Note differences or commonalities about your key topic, providing evidence that you have extended your understanding of this topic beyond the textbook readings (listed above). This is an opportunity for you to cite the additional articles you originally researched. This section must be at least 200 words.
4.    Article Summary: In your own words, provide a clear and concise summary of the article you selected. This section must be at least 200 words.
5.    Biblical Integration: Include at least 3 appropriate biblical references. Explain the relevance of your key topic to Gods law and how it can be applied in a Christian context. This section must be at least 100 words.
6.    Application: Specifically state how your key topic has been applied to real-world businesses or describe the potential your key topic has to influence todays business world. Your application must possess a professional rationale that demonstrates the significance of your key topic. This section must be at least 100 words.
7.    Annotated Bibliography: Cite the articles you researched in current APA format. An annotation must accompany each citation. Each annotation will consist of a descriptive and evaluative paragraph that is at least 100 words.  In addition, provide a persistent link for each article.