Pick a start-up of your choice that is running as a business rather than just an idea in somebodys head. Prepare a 1,000-word report as a critical analysis of how they have got to where they are today and the challenges that limited marketing resources presents them with and a brief outline of actions they can take.
All applicants go through a series of tests that check their level of English and knowledge of formatting styles. The applicant is also required to present a sample of writing to the Evaluation Department. If you wish to find out more about the procedure, check out the whole process.