The following directions are to be used to develop a Project Outline for a final report in the course. Please be sure to review all items and the following example to assist in developing your outline. 

Step 1: Choose an Organization

Step 2: Go to their website and learn about them. Use bullet-points for information that you find 

(be sure to list their website)

Step 3: Google search them (Must have a minimum of three articles and two social pages)

** This is a minimum for the outline requirement. You should have more sources for your organization (especially articles) within your final report. 

Step 4: Write the information you have learned from the organization based on what you found through news sources and social media?

**This needs to be a minimum of five pieces of information per article and social page. Therefore, you should have a minimum of 25 bullet points of information to meet this assignment requirement.

Step 5: Find your competitorlist three reasons why they are a good competitor based on your organization’s knowledge. Use a minimum of two sources to support your reasoning. 

Step 6: Determine at least one strength, one weakness, one opportunity, and one threat to the organization. This should come from website information, articles, and social information collected.

*Reminder: Strengths and Weaknesses use information from the company. Opportunities and threats use information that you collected from your competitor or . 

Step 7: Brainstorm three ideas to address an area of the SWOT (Strength, Weakness, Opportunity, Threat)

Example: Victorinox Swiss Army (THIS CANNOT BE CHOSEN AS A FINAL PROJECT TOPIC)

Step 1: Choose an Organization: Victorinox Swiss Army

Step 2: Go to their website and learn about them. Use bullet-points for information that you find 

(be sure to list their website) 

Website: https://www.swissarmy.com/us/en

Founded: 1884 by Karl Elsener in cutlery shop

Original creator of the Swiss Army Knife

Less time taken for sick days and company more effective use of employee time compared to remaining Switzerland businesses

#MyVictorinox: platform that pulls all social media posts on their website, individuals can buy items they see posted through social media

o Weakness, this can only be done through the website, not through twitter direct post

Main Page: https://www.swissarmy.com/us/en/Explore/Inspiration/%23MyVictorinox/cms/myvictorinox-gallery#opi2956215825

Twitter post: https://twitter.com/SwissArmy/status/1000745975244382208

High focus on sustainability (e.g. low energy consumption in the building of products)

Major product areas: Swiss Army Knives, Cutlery, Watches, Travel gear, fragrances

Gift finder: personalized gift giving experience based on characteristics (couples v. singles, life styles, budgets, and product category

Representatives:

o There are numerous country representatives for the organization

o Tagged within in one or more categories

o Issue: contact information on site is difficult to follow

Step 3: Google search them (Must have a minimum of three articles and two social pages)

Social

Twitter page: https://twitter.com/swissarmy?lang=en

Facebook page: https://www.facebook.com/Victorinox/ 

News

New President for Victorinox Swiss Army: Hilary Hartley succeeds interim president Patrick Hardy

http://www.hfndigital.com/housewares/new-president-victorinox-swiss-army/ 

How Swiss Army Knives are Made: https://www.cbsnews.com/pictures/how-swiss-army-knives-are-made/3/ 

A Swiss Army Knife, Minus the Knife: https://www.wsj.com/articles/a-swiss-army-knife-minus-the-knife-1475440586 

Oyster Knives Market Is Thriving Worldwide | Dexter Russell, Victorinox-Swiss Army, HiCoup Kitchenware, Williams Sonoma, R.Murphy Knives, OXO, Frontgate: https://journallic.com/oyster-knives-market-is-thriving-worldwide-dexter-russell-victorinox-swiss-army-hicoup-kitchenware-williams-sonoma-r-murphy-knives-oxo-frontgate/76713/

Step 4: Write five pieces of information you have learned from the organization based on what you found on their website, through news sources, and social media?

**This needs to be five pieces of information per article and social page. Therefore, you should have a minimum of 25 bullet points of information to meet this assignment requirement.

The example highlights five points from one of the social pages and five points from one article. For your assignment, you must have five bullet points per page selected above.

Example: How to highlight social learnings

Twitter page: https://twitter.com/swissarmy?lang=en

Followers: 25.8 k (thousand)

Following: 1,122

# of Tweets: 7,174

Total Engagement (Comments, Shares Likes): 

– Range of likes 5-50

– Minimal shares (frequently less than 5)

– Little to no comments on posts

Content of Posts:

– Almost entirely product-based does little to highlight people who use the products, instead focuses on stock imagery. 

– Lacks brand connection to the individuals who use, focuses on how it is used

– Missing opportunities to connect with the audience more, little to no engagement consistently

Example: How to highlight article learnings

Oyster Knives Market Is Thriving Worldwide | Dexter Russell, Victorinox-Swiss Army, HiCoup Kitchenware, Williams Sonoma, R.Murphy Knives, OXO, Frontgate: https://journallic.com/oyster-knives-market-is-thriving-worldwide-dexter-russell-victorinox-swiss-army-hicoup-kitchenware-williams-sonoma-r-murphy-knives-oxo-frontgate/76713/

1.) Oyster Knives market is going have considerable projected growth in the next six years

2.) It presents as a crowded space, with numerous competitors entering the market along with Victorinox-Swiss Army (e.g., Dexter Russell, HiCoup Kitchenware, Williams Sonoma, R.Murphy Knives, OXO, Frontgate)

3.) Has strong global promise for Victorinox-Swiss Army with several countries (U.S., Korea, Japan, France, Spain, etc.) established as key segments for this market such as

4.) Knives are separated by tool capabilities and handle types (rubber, plastic, Polypropylene (thermoplastic stronger and heat resistant material)

5.) Primary applications are residential and commercial

**Full market research data would need to be located from the sample report or additional sources as the full report is not publicly available here.

Step 5: Find your competitorlist three reasons why they are a good competitor based on your organization’s knowledge. Use a minimum of two sources to support your reasoning.

Competitor: Buck Knives Co.

Website:

See  

Why they are a competitor for your identified organization:

1) They produce strong, outdoor-focused utility knives with the ability for customization 

2) Comparable cutlery knife sets to the Victorinox brand

3) Victorinox’s predominant difference is a more extensive product line, greater diversification (cutlery, watches, knives, travel, etc.), and present products for both men and women. Buck Knives presents its products as a focus on a male-centric audience.

**Notice that you can highlight both information about the competitor and identify similarities and differences between these two organizations. 

Step 6: Determine at least one strength, one weakness, one opportunity, and one threat about the organization. This should come from website information, articles, and social information collected.

Strength: Multiple product lines, good expansion into travel, ways to find the perfect gift on site and through social posting, more effective employees

Weakness: Brand recognition (Organization’s true name vs. flagship product), weak engagement on social channels

Opportunities: specialized items (like knifeless knife, oyster knife), re-focusing on North American subsidiary (largest market), can rebrand to younger audiences looking for custom items and niche tools, communicate more personal connections with the brand through social media.

Threat: Areas of growth present with numerous players in the market, may make it difficult for the company to differentiate itself and their products, brand tag is not universal across all platforms

Step 7: Brainstorm three ideas to address an area of the SWOT (Strength, Weakness, Opportunity, Threat)

1.) SWOT: THREAT (BRAND TAG NOT UNIVERSAL) 

Determine what the social tag will be, and update across all branded platforms

a. Increase continuity of the brand

b. Minimize threat issues

2.) SWOT: STRENGTH (INCREASE EMPLOYEE EFFECTIVENESS)

Create a benefit for employees, further strengthen the good will and lack of sick time taken by employees

a. Provide questionnaire to employees asking about desire for using some sick days as mental health days

b. Evaluation: Year-over-Year (YOY) assessment of company moral, sick days used, compared with company effectiveness

3.) SWOT: OPPORTUNITY (RE-FOCUS ON NORTH AMERICAN MARKET)

Partnering with organizations in the North America (Boy Scouts and Girl Scouts of America)

a. Provide free items and training for youth

b. Sponsor a badge program

c. Benefit: reaches younger growing audience in largest market

d. Great for Corporate Social Responsibility in an area using most popular product

List sources in APA format for the material you have already found. This will make it easier when you need to bee begin sourcing this material for your final report

Example:

Oyster Knives Market Is Thriving Worldwide | Dexter Russell, Victorinox-Swiss Army, HiCoup Kitchenware, Williams Sonoma, R.Murphy Knives, OXO, Frontgate: https://newsbrok.com/news/177956/oyster-knives-market-is-thriving-worldwide-dexter-russell-victorinox-swiss-army-hicoup-kitchenware-williams-sonoma-r-murphy-knives-oxo-frontgate/ 

**Format for website content

Lastname, F. M. (Year, Month Date). Title of page. Site name. URL

References (Always centered and bold)

Russell, D. (2020, August 25). Oyster knives market Is thriving worldwide: Dexter russell, victorinox-swiss

army, hiCoup kitchenware, williams sonoma, r.murphy Knives, oxo, frontgate. The News Brok.  

**As you can see above, the following citation features what is known as a “hanging indent.” To quickly format this indentation style in Word, see the directions below:

Hanging Indent in Microsoft Word

1. Click the arrow in the bottom right corner of the “Paragraph” from the top menu.

2. In the middle “Indentation” panel under “Special:” select “hanging” from the drop-down menu.

3. Click OK.

Assessment 3 Instructions: Evidence-Based Population Health Improvement Plan

Create a 3-5 page work identifying the health concern that you think is most appropriate to address for the community in your practice environment. Your choice should be based on the evaluation the relevant data that you have gathered for your chosen issue. 

Scenario

Your organization has created an initiative to improve one of the pervasive and chronic health concerns in the community. Some examples of possibilities for health improvement initiatives are nationwide concerns, such as type 2 diabetes, HIV, obesity, and the Zika virus. However, your organization wants you to identify the health concern that is most appropriate to address for the community in your practice environment. You will need to do your own research to gather and evaluate the relevant data for your chosen issue.

Instructions

The bullet points below correspond to grading criteria in the scoring guide. Be sure that your population health improvement plan addresses all of the bullets below, at minimum. 

Evaluate the environmental and epidemiological data about your community so that you can illustrate and diagnose widespread population health issues.

Develop an ethical health improvement plan that addresses the population health issue you have identified in your evaluation. The plan should be based upon the best available evidence and meet the cultural and environmental needs of your community.

Justify the value and relevance of the evidence you used as the basis for your population health improvement plan.

Propose criteria that can be used to evaluate the achievement of your health improvement plan’s outcomes.

Explain how you plan to apply strategies for communicating with community members and colleagues in the health care profession in an ethical, culturally sensitive, and inclusive way about the development and implementation of your health improvement plan.

Integrate relevant sources to support assertions, correctly formatting citations and references using APA style.

Submission Requirements

Length of submission: 35 double-spaced, typed pages. Your plan should be succinct yet substantive.

Number of references: Cite a minimum of 35 sources of scholarly or professional evidence that support your evaluation, recommendations, and plans.

APA formatting: Resources and citations are formatted according to APA style.

Competencies Measured

By successfully completing this assessment, you will demonstrate your proficiency in the course competencies through the following assessment scoring guide criteria:

Competency 2: Apply evidence-based practice to design interventions to improve population health.  Visit  

o Evaluate environmental and epidemiological data regarding a community in order to diagnose widespread population health issues.

o Develop an ethical health improvement plan to address a population health issue within a community that is based upon the best available evidence and meets the cultural and environmental needs of the community.

Competency 3: Evaluate outcomes of evidence-based interventions. 

o Propose criteria that will be used to evaluate achievement of outcomes for a population health improvement plan.

Competency 4: Evaluate the value and relative weight of available evidence upon which to make a clinical decision. 

o Justify the value and relevance of evidence used as the basis for a population health improvement plan.

Competency 5: Synthesize evidence-based practice and academic research to communicate effective solutions. 

o Apply strategies for communicating with community members and colleagues in the health care profession in an ethical, culturally sensitive, and inclusive way.

o Integrate relevant sources to support assertions, correctly formatting citations and references using APA style.