The first component of the critical assignment is for students to choose a company (or organization) to examine. Secondly, the students should submit a two page preliminary examination of the chosen organizations Mission (Adidas), Values, and Vision. Include the MTP if the organization has one.

This preliminary examination of Mission, Values, and Vision, will build the section of the final paper, which is detailed here:

Using information from Canvas Mission, Vision, Values unit, course Multi-touch textbook (Chapter 2), news articles, company websites, digital library searches, etc. analyze the companys internal environment as it relates to its mission, values, and vision.