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answer:
How do you think These two companies worked or should have worked on their differences?

Did they move their alliance forward? If not should they have moved their alliance forward? Why or why not?

How alliances can be used to complement an organization’s business strategy?

How can a business environment affect a firm’s international strategy? Specifically when deciding whether to operate independently or form an alliance.

What factors should a company considers when selecting a partner for a strategic alliance?  What are the risks involved in an international strategic alliance? Considering the individual and joint values that can be created out of an alliance?