First Exercise – Chapter 1- Define the terms “pitch” and “request for proposal (RFP).”  According to material found in the chapter section 1.3, why is the pitch such a big deal? (5 Points)

Second Exercise – Chapter 2 – Explain the differences between a need and a benefit. How are these concepts used to build the marketing concept? (5 Points)

 Read the attached article, 7 Reasons Why Creativity is Important to Decision-Making. Describe the role and importance of creativity in your personal, career, family, spiritual life. How might the 7 Stages help you approach the challenges your life creatively. Give examples. In you response make reference to how you might use the preparation stage, incubation stage, inspiration stage, and verification stage.