First Exercise – Chapter 3- Identify the dark side of advertising and advertising practices, especially the negative ethnic connotations. Site advertisements you have seen that you are offended by.  (5 Points)

Second Exercise – Chapter 4 – Pick an example of a new style, product, or idea and explain how the diffusion of innovations can spread an idea through society and the marketplace.  (5 Points)

Third exercise

  There is no reality…there is only perception. After viewing the videos below take the opportunity to either challenge this statement or expand on it with what you think about this concept of perception.