For this assignment, please select either a church or a school that has both strong online and face-2-face presence.
Research and write a 1000-1200 word paper comparing and contrasting (showing similarities and differences) on-site and on-line operations from a marketing-perspective.
Your paper should address the following questions:
Carefully identify the target market for online vs on-site consumers using the 4 segmentation strategies discussed in class. How are the 2 target markets different?
Compare and contrast the products/services offered by the church or school that meets the on-site and on-line segments. Pay specific attention to unique product/services available to either online or F2F consumers.
What additional products/services can the company provide to increase value to face2face vs online consumers?
Compare and contrast how the company of your choice promotes itself to each of the on-site or on-line segments. What explains the differences in the way the company is reaching online vs on-site consumers?
What can the organization do to reach its onsite consumers better (aka additional promotional activities)? What can it do to better communicate to online consumers?
Your paper should adhere to the following:
Include at least 7 additional academic (e.g., journal articles) and/or popular press (e.g., Business Week) resources and at least 1 full Bible verse, in addition to your text to support your conclusions.
Separate title page
Double-spacing, 12pt font
APA Formating (see http://owl.english.purdue.edu/owl/resource/560/01/ for APA formatting information)
References page at end of document
Submit your assignment through the link provided above. Review the grading rubric in the “Grades and Progress” section of the main menu by locating the assignment and clicking View Rubric.