Know your audience and do not assume any level of technical understanding. To adequately address the topic, you will need to explain the economic benefits, the hazardous reasons (concerns) for the ban cited by NYS, where concerns originate in the fracking process (thus explain the process in sufficient detail to be understood), what can be done to mitigate the concern (if any) relative to the process, and any process improvements, regulations (national or state) or studies/research (past or future you would recommend) that may attenuate or mitigate the likelihood of each hazard cited, e.g., the risk.
All applicants go through a series of tests that check their level of English and knowledge of formatting styles. The applicant is also required to present a sample of writing to the Evaluation Department. If you wish to find out more about the procedure, check out the whole process.